The HANDPOINT® Journey

Our story began with the establishment of our manufacturing operations, building experience in footwear production, product development, and quality control.

Throughout the 1980s, HANDPOINT® and HANDMEN® shared the same manufacturing and product-development history. This period established the production experience behind both brands.

HANDPOINT® began operating independently for overseas markets, entering retail stores across the Eastern United States and expanding into North America and Europe.

HANDPOINT® developed a broader men’s collection that included footwear, suits, scarves, ties, and coordinated accessories.

HANDPOINT® began developing online sales and gradually expanded across major e-commerce marketplaces.

As traditional department stores closed and payment collection became increasingly difficult, HANDPOINT® restructured its retail and distribution strategy.

HANDPOINT® restarted its direct-to-customer business, combining its manufacturing background with modern online sales channels.

Today, HANDPOINT® is a direct-sales platform centered on work shoes and work boots, supported by workwear and related products. We also develop partnerships with independent retailers, distributors, and mobile sales operators across the United States.