About HANDPOINT

Our story

Built through products, retail experience and direct customer relationships.

HANDPOINT began developing and selling its own branded products in 1992. Our early business served retail stores in the eastern United States, with products also sold across North America and Europe.

Before 1998, the HANDPOINT product range included men's suits, footwear, scarves and ties. This broad retail experience shaped how we approach product selection, presentation and customer service today.

Adapting with the market

In 2000, we began developing e-commerce sales across major online marketplaces. As the retail market changed and many traditional stores closed during the financial crisis, we continued adapting our sales and distribution model.

In 2011, HANDPOINT restarted direct sales with a stronger focus on reaching customers efficiently and learning from real purchasing behavior.

HANDPOINT today

Today, HANDPOINT is a direct-selling platform led by work footwear and supported by practical related products. Our retail business builds customer traffic, while our mobile seller program brings organized footwear selections closer to workers at job sites, factories, markets and local communities.

We believe long-term brands are built through useful products, dependable service and sales channels that stay close to the customer.